Project Overview
Develop and design a full brand identity for a hypothetical business.
The Process
We began this assignment by being randomly assigned a hypothetical business concept to completely come up with a visual identity for. I was given a donut shop and began developing ideas on a name and a logo for the company. I chose Peace Donuts because I was able to incorporate the peace sign within the O of the word donuts. From developing a name and an idea, I continued working through the visual identity with brand colors, typography, secondary logos, packaging apparel a website layout, etc.
Software Used
Adobe Illustrator
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