Project Overview
Develop and design a full brand identity for a hypothetical business.
The Process
We began this assignment by being randomly assigned a hypothetical business concept to completely come up with a visual identity for. I was given a donut shop and began developing ideas on a name and a logo for the company. I chose Peace Donuts because I was able to incorporate the peace sign within the O of the word donuts. From developing a name and an idea, I continued working through the visual identity with brand colors, typography, secondary logos, packaging apparel a website layout, etc.
![](https://cdn.myportfolio.com/360aabb6-8ed8-4245-8864-2cdf64b763b4/49444acd-d3f9-4b2b-a817-c432aebcee08_rw_1920.png?h=cbc5dcf5eacfe994977e2767c1e1899a)
![](https://cdn.myportfolio.com/360aabb6-8ed8-4245-8864-2cdf64b763b4/abd44ffd-04ba-4a03-b8a5-d7f4583ae491_rw_1920.png?h=417617549490ad5125f63121345159d0)
![](https://cdn.myportfolio.com/360aabb6-8ed8-4245-8864-2cdf64b763b4/db84ee8a-dec9-415c-aa60-6a224447f179_rw_1920.png?h=e59139d659e60d4b3a9e363ea4886322)
![](https://cdn.myportfolio.com/360aabb6-8ed8-4245-8864-2cdf64b763b4/d43a651c-e34d-4618-8ce8-b8e30d496c18_rw_1920.png?h=1d4466ce8b8400c4b5152efa5068225e)
![](https://cdn.myportfolio.com/360aabb6-8ed8-4245-8864-2cdf64b763b4/df110bed-f7e4-49dd-93e7-e7e0c239bf0b_rw_1920.png?h=649f56d15ea35790698a87adf69813a8)
![](https://cdn.myportfolio.com/360aabb6-8ed8-4245-8864-2cdf64b763b4/e79be7ee-7b95-4103-8de5-9fd97de7ccc1_rw_1920.png?h=d93860cde1c8d3ef0c1f396330eb30ef)
![](https://cdn.myportfolio.com/360aabb6-8ed8-4245-8864-2cdf64b763b4/5b3c8c79-877f-4393-9cef-6468f5596c2b_rw_1920.png?h=c8ce9fcb1f4d2df93b99981c71d2a722)
![](https://cdn.myportfolio.com/360aabb6-8ed8-4245-8864-2cdf64b763b4/e7855f59-fc4a-4b2b-98fd-f64cc9179a7b_rw_1920.png?h=8de70cd1491db26211c9c7995490ed7b)
![](https://cdn.myportfolio.com/360aabb6-8ed8-4245-8864-2cdf64b763b4/52ff9bbc-68c5-4438-8f82-b9cf12806941_rw_1920.png?h=c8afabe694692371f3f0f6de3a7506ae)
![](https://cdn.myportfolio.com/360aabb6-8ed8-4245-8864-2cdf64b763b4/a8265d25-02d7-4558-a226-b2e6f0493362_rw_1920.png?h=5f7e017cdb93985951502554c2494355)
![](https://cdn.myportfolio.com/360aabb6-8ed8-4245-8864-2cdf64b763b4/d0c254c3-f008-40d5-a7f2-836cdbf1dce5_rw_1920.png?h=7bd3cef1ef5ce52500d6d40ba22a363d)
![](https://cdn.myportfolio.com/360aabb6-8ed8-4245-8864-2cdf64b763b4/da7b55db-881d-41ba-88eb-912cc8f7f172_rw_1920.png?h=61abb8ead93167c10d6bb2b7acac3415)
![](https://cdn.myportfolio.com/360aabb6-8ed8-4245-8864-2cdf64b763b4/8a4873de-14ad-4200-8a77-99a8f894a9a3_rw_1920.png?h=8209a6d1f2736940ec8b5423af9794ea)
![](https://cdn.myportfolio.com/360aabb6-8ed8-4245-8864-2cdf64b763b4/e248b379-abe8-4df6-82c9-f4163228bec8_rw_1920.png?h=53aae9ef8fd3f4b851091f5d00e6955a)
Software Used
Adobe Illustrator