Project Overview
Redesign an existing packaged product to be more effective.
The Process
For my packaging class, my first assignment was to locate a packaged product and redesign the brand identity, visual aesthetic and package vessel as well (if needed).
![](https://cdn.myportfolio.com/360aabb6-8ed8-4245-8864-2cdf64b763b4/b565120a-bb90-4454-98e7-5dac823de581_rw_600.jpg?h=87824bd05782ec415dc33bbc9c1dc766)
The first step of the assignment was to complete a scavenger hut. Our professor tasked us with a list of items to locate such as products with a strong use of effective typography, eco conscious packaging, example of a set of products from a series and more (to see the full list with my finds and more process on this project please check out my Blogger).
I found Jersey Barnfire hot sauces in a hot sauce store on the board walk in Ocean City, New Jersey. Their labels for their hot sauces were just layers of elements ontop of each other with 4 different typefaces and confusing logo.
I chose the yellow bottle for my redesign not only because of it being their "grand world champion" hot sauce, but because the bright yellow caught my eye in a see of red bottles.
My next step was to write a case study tao submit to my professor for approval. As a smaller local business I didn't want to go over the top with expensive changes such as bottle shape, plastic top wrap and a different substrate. Instead I focused on how to make what they already have even better. I proposed my case study and continued onto creating.
![](https://cdn.myportfolio.com/360aabb6-8ed8-4245-8864-2cdf64b763b4/432bb025-2768-42e1-8304-73de4a2f0369_rw_1920.jpg?h=c63026cd52ee8e759b4f859d49a7ebc7)
![](https://cdn.myportfolio.com/360aabb6-8ed8-4245-8864-2cdf64b763b4/82e3f03f-1306-4b97-ac16-13289704d26e_rw_1920.jpg?h=09ec81f55483478819a3ca4d8cf65e6a)
I sketched out my ideas first on paper and then moved to digital to sketch once again. I continued to emphasize the three most important elements: New Jersey, barns/wood texture, and flames. I worked on building a moodboard on Pinterest to create a direction.
I thought of illustrating the drawing elements in Adobe Fresco, but the quality was blurry even with the artboard at a big enough size. So I moved to Adobe Illustrator on the iPad and with a vector brush I worked between the iPad and desktop.
![](https://cdn.myportfolio.com/360aabb6-8ed8-4245-8864-2cdf64b763b4/2c80341c-1ed4-49f8-8660-6dd114f9914b_rw_1920.png?h=b41c4a939957773e76f5a7b491e4c3b1)
![](https://cdn.myportfolio.com/360aabb6-8ed8-4245-8864-2cdf64b763b4/7f1f2353-c752-4afe-acc3-c0c280b7bcc6_rw_1920.png?h=19dd382cd5f31216533254cee61e706b)
With the art completed, I set up the file to print. FORCEpkg was gracious enough to let me print out my project at their studio so I could use the uv printer and mimaki cutter. With the lead designers support I learned how to set up the printer and cutter and add special effect gloss element to the piece.
![](https://cdn.myportfolio.com/360aabb6-8ed8-4245-8864-2cdf64b763b4/c8803bba-0e3f-49fb-9ad7-d4459743abde_rw_1920.jpeg?h=69db7b8566ce2f76419abb133c217671)
![](https://cdn.myportfolio.com/360aabb6-8ed8-4245-8864-2cdf64b763b4/036e6a37-0e64-44ba-820c-7da34fbd7678_rw_1920.jpeg?h=f0fe6acec3d53ef277e63dec8c302d7d)
![](https://cdn.myportfolio.com/360aabb6-8ed8-4245-8864-2cdf64b763b4/09e381bd-b22e-4c50-ad0a-ffaef11f813b_rw_1920.jpeg?h=9df47451dd8a54c5914ea389d7c38539)
Software Used
Adobe Illustrator